• Jason Wu

Case Study - Muscle Blaze

The following is a case study of Muscle Blaze - A sports nutrition brand based in India. Their Facebook brand awareness campaign provided a monthly revenue growth of 20-30% each month.

The sports nutrition brand saw a 25% lift in message association after running an awareness campaign that conveyed its passion for fitness through the voices of its customers.

Results of MuscleBlaze's Awareness Campaign


Empowering fitness

MuscleBlaze is a sports nutrition brand from India that offers quality sports supplements with cutting-edge performance. In an industry dominated by international brands and counterfeit products, MuscleBlaze has become India’s favourite by using superior ingredients from global sources and manufacturing the products domestically.

To create brand association, MuscleBlaze wanted to reflect the sentiments of fitness enthusiasts, and engage them by speaking their language. The sports nutrition brand created a video ad with the message “Tum Nahi Samjhoge” (“You Won’t Understand”), acknowledging fitness buffs for their hard work and dedication, while also making an impression on the non-gym-goers.

MuscleBlaze delivered its campaign message in 3 video lengths: 2 minutes, one minute and 10 seconds. The videos attracted 5 million unique viewers and doubled MuscleBlaze’s website traffic.

Concurrently, MuscleBlaze ran a contest on its website, giving people a chance to share the campaign message along with their own fitness pictures. The brand’s efforts in promoting the contest resulted in an impressive 8,000 participants.

To reach prospective customers, the brand installed the Facebook pixel on its website and created a Custom Audience of people who bought its products and people who watched the videos, and a lookalike audience based on them. MuscleBlaze then ran the campaign across Facebook, Instagram and Audience Network to reach more potential customers and efficiently boost brand metrics.


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